All day, Land Rover has had a banner ad for its new Range Rover Evoque on the homepage of nytimes.com. The ad seeks to convey the car’s popularity by displaying, in real-time, the number of tweets about the car. Viewers can then tweet about the car right from the advertisement, effectively giving Land Rover free advertising for the car. It is interesting to note that there have only been 19 tweets using the hashtag #RangeRoverEvoque (which automatically pre-populates into tweets sent from the ad) today, nearly all of which are from the “Range Rover Evoque Owners Club.” I wonder, however, if this type of advertisement will become more prevalent going forward and whether people will be inclined to tweet from ads.

All day, Land Rover has had a banner ad for its new Range Rover Evoque on the homepage of nytimes.com. The ad seeks to convey the car’s popularity by displaying, in real-time, the number of tweets about the car. Viewers can then tweet about the car right from the advertisement, effectively giving Land Rover free advertising for the car. It is interesting to note that there have only been 19 tweets using the hashtag #RangeRoverEvoque (which automatically pre-populates into tweets sent from the ad) today, nearly all of which are from the “Range Rover Evoque Owners Club.”

I wonder, however, if this type of advertisement will become more prevalent going forward and whether people will be inclined to tweet from ads.